Strategic Marketing
- Išparduota
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
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- Autorius: Douglas West, John Ford, Essam Ibrahim
- Leidėjas: Oxford University Press
- Metai: 2015
- ISBN-10: 019968409X
- ISBN-13: 9780199684090
- Formatas: 18.9 x 24.6 x 2.5 cm, minkšti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
Išparduota
- Autorius: Douglas West, John Ford, Essam Ibrahim
- Leidėjas: Oxford University Press
- Metai: 2015
- ISBN-10: 019968409X
- ISBN-13: 9780199684090
- Formatas: 18.9 x 24.6 x 2.5 cm, minkšti viršeliai
- Kalba: Anglų
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
Atsiliepimai